Black Music Breaking News
WARNER MUSIC FILES TO IPO - The Warner Music Group is one of the world’s leading music entertainment companies. Their renowned family of iconic record labels, including Atlantic Records, Warner Records, Elektra Records and Parlophone Records, is home to many of the world’s most popular and influential recording artists.
Their Warner Chappell Music publishing business boasts an extraordinary catalog that includes timeless standards and contemporary hits, representing works by over 80,000 songwriters and composers, with a global collection of more than 1.4 million musical compositions.
This information was filed with the Securities and Exchange Commission on May 26, 2020, an AMENDMENT NO. 2 TO FORM S-1 REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933, the Warner Music Group Corp. label is expected to IPO any day now. Look for NYSE:WMG.
About the Company
The Recorded Music business is home to superstar recording artists such as Ed Sheeran, Bruno Mars and Cardi B. It generated $3.840 billion of revenue in fiscal 2019. Their music publishing business, which includes esteemed songwriters such as Twenty One Pilots, Lizzo and Katy Perry, generated $643 million of revenue in fiscal 2019.
FULL DISCLOSURE: Download the official investment prospectus for the firm.
Future Looks
Consumer Trends and Demographics
Consumers today engage with music in more ways than ever. According to IFPI, global consumers spent 18 hours listening to music each week in 2019. Demographic trends and smartphone penetration have been key factors in driving growth in consumer engagement. Younger consumers typically are early adopters of new technologies, including music-enabled devices. According to Nielsen, in 2019, 58% of teens in the United States between the ages of 13 and 17 and 45% of millennials in the United States between the ages of 18 and 34 used their smartphones to listen to music on a weekly basis, as compared to a 40% average for all U.S. consumers. Furthermore, in 2019, U.S. teens and millennials listened
to an average of 32.6 and 29.7 hours of music each week, respectively, above the 26.9 hours for all U.S. consumers.
Members of older demographic groups are also increasing their music engagement. According to an IFPI survey of 19 leading geographic markets in 2019, 54% of 35- to 64-year-olds used a streaming service to listen to music in the past month, representing an increase from 46% in 2018, which was the highest rate of growth for use of streaming services across all age groups.
Connect with a book author and publisher here
Candace Breen, Ph.d., Publsher
connecting in Greater Boston.
Quote: "Nature is my church. Love is my religion."
Dr. Breen is the author of a new book titled "After The Darkness:A survivor's TRUE story of childhood incest, rape, abuse, domestic violence , and her ability to overcome the negative impact these events had on her life."
Invite Dr. Breen to speak before your group.
Dr. Breen is the Publisher and President of Awakened Path Books, LLC. Her firm helps publish indie authors who write about fiction and nonfiction metaphysical and new age topics. Specializing in helping metaphysical indie authors get published and retain all rights to their work is important," she says. Darn right it is in the Internet Age!
Dr. Breen holds a Doctorate in Metaphysics; the Masters of Science in Metaphysics; an M.A. in Human Service, Counseling and Psychology from Liberty University and the B.A. of Secondary Education. Her background includes a Real Estate Pre-Licensing Course work and English Teacher at Providence Public Schools.
CONTACT:
AWAKENED PATH BOOKS, LLC
P 401-212-6116
E-mail: Send Email
visit AwakenedPathOnline.com
Boston Rooms. Overnight Lodging and Accommodations
Promotional offers for Boston area visitors and groups who will be staying overnight.
Start your information gathering here. We will exchange information or schedule a service meeting.
Lodging Options are:
- Transportation to and from the lodging space is provided.
- Booking for rooms, apartments, hostels, hotels, and homes provided.
- African-American owned hotels in Massachusetts are available.
- Apartments or Homes for short-term stay
- Hotel Rooms are avail.
- Inexpensive Hostel Rooms are avail.
- Executive Apartment Pricing is quoted.
- Day Use Hotels may be available.
Promoting Black Boston writers releasing books
Announce your projects.
Promote the books you write and sell direct to our readers. Access more people in the marketplace. We will compliment your visibility needs.
How to sell a book? We have seen a thing or two.
- You have budgeted a few thousand dollars for hyper-local targeted publicity help. The PR buys a professional flyer and social media post campaign with physical distribution. You send emails to friends. You hired a gatekeeper person to reach out to who they know via a personal or acquired list. You hope for positive and large major media exposure in the local market. Part of the spend buys space at a brick and mortar venue where you stage a book release signing by RSVP. You hope a lot of people come. You hope you will break even. You don't want to carry home as many books and you go there with.
- The writer buys starter inventory and holds physical copies at their home. The writer uses the Amazon system. The writer contacts people they know and tells them about their new book. The writer looks for publicity from "anywhere" they can get it, meanwhile, the writer has a demanding day job which is a distraction from focusing on marketing the book.
- A publishing house signs the writer and pays a decent advance in anticipation of strong sales. They pray Oprah cares about the book. Writers will be paid 15% of a projected sales number or at least $50,000 minimum advance or more, depending on the deal. The help of a powerful agent gets you in at the big publishing houses. A LOT of successful Black writers are teaching at the university. If it makes a New York Times Book List slot, it will normally sell 10,000 units. The top listed ones sell much more. The writer puts everything else on hold to tour book stores, libraries, communities and do pressers on TV, radio, podcast and the internet. The window for opportunity is short. A book store will put it on its FAVORITE BEST PICKS COUNTER one day and move it down out of sight, the next. You hope for written review placements in important publications. The publisher steps up to perform the herculean tasks of marketing, distributing and selling the book.
A Black woman writer struck an unusual million dollar book signing deals at a young age. Do you know Ya Gasi's HOMECOMING book? She is 20-something years old. Her publishing deal made national headlines a year ago. HomeComing is a fine non-fiction work. In another case, author Marcus Burke was signed by Ballentine One World for his first novel about a story set in Milton and Dorchester, Massachusetts. Burke's publishing company contacted this site and sent over a publicity kit. Then Burke came through to the Harvard Coop Book store for a signing, and appeared later in the week at the Harvard Club and at a Dorchester High School where the Boston Globe covered it.
- POP-UPS, FRIENDS TOLD YOU SO AND THE INTERNET: It is infinitely harder to sell product online than it is in a brick and mortar, but you can strike gold with a pop space or a good internet sales run. It takes a great product and skill, luck and the right timing to do it. A mega-church member heard there was a church member who had opened his own book store, so we went there in a group of three. Together, we spent about $300 during the trip on a variety of books because the store, cafe coffe shop was so cool and full of great books and products, and it was black-owned in this case.
