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Promoting Black Boston writers who have books

Please join us in promoting Black Boston writers and their books.

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What Black New England travelers and tourists are asked to read

Black book authors at, founded 1638

How to sell a book ... we see a few trends.

  1. You have budgeted a few thousand dollars for hyper-local targeted publicity help. The PR buys a professional flyer and social media post campaign with physical distribution. You send emails to friends. You hired a gatekeeper person to reach out to who they know via a personal or acquired list. You hope for positive and large major media exposure in the local market. Part of the spend buys space at a brick and mortar venue where you stage a book release signing by RSVP. You hope a lot of people come. You hope you will break even. You don't want to carry home as many books and you go there with.

  2. The writer buys starter inventory and holds physical copies at their home. The writer uses the Amazon system. The writer contacts people they know and tells them about their new book. The writer looks for publicity from "anywhere" they can get it, meanwhile, the writer has a demanding day job which is a distraction from focusing on marketing the book.

  3. A publishing house signs the writer and pays a decent advance in anticipation of strong sales. They pray Oprah cares about the book. Writers will be paid 15% of a projected sales number or at least $50,000 minimum advance or more, depending on the deal. The help of a powerful agent gets you in at the big publishing houses. A LOT of successful Black writers are teaching at the university. If it makes a New York Times Book List slot, it will normally sell 10,000 units. The top listed ones sell much more. The writer puts everything else on hold to tour book stores, libraries, communities and do pressers on TV, radio, podcast and the internet. The window for opportunity is short. A book store will put it on its FAVORITE BEST PICKS COUNTER one day and move it down out of sight, the next. You hope for written review placements in important publications. The publisher steps up to perform the herculean tasks of marketing, distributing and selling the book.

    A Black woman writer struck an unusual million dollar book signing deals at a young age. Do you know Ya Gasi's HOMECOMING book? She is 20-something years old. Her publishing deal made national headlines a year ago. HomeComing is a fine non-fiction work. In another case, author Marcus Burke was signed by Ballentine One World for his first novel about a story set in Milton and Dorchester, Massachusetts. Burke's publishing company contacted this site and sent over a publicity kit. Then Burke came through to the Harvard Coop Book store for a signing, and appeared later in the week at the Harvard Club and at a Dorchester High School where the Boston Globe covered it.

  4. POP-UPS, FRIENDS TOLD YOU SO AND THE INTERNET: It is infinitely harder to sell product online than it is in a brick and mortar, but you can strike gold with a pop space or a good internet sales run. It takes a great product and skill, luck and the right timing to do it. A mega-church member heard there was a church member who had opened his own book store, so we went there in a group of three. Together, we spent about $300 during the trip on a variety of books because the store, cafe coffe shop was so cool and full of great books and products, and it was black-owned in this case.